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Phone: 02 6239 4930
bridal wear canberra
bridal wear canberra www.bridesofmanuka.com.au
Business Category: Weddings
weddings, wedding services, hire, event, planning, marquees, dresses, catering, food, limousines, transport, celebrants, functions, function centres, halls,
Business Name:Brides Of Manuka
Website: http://www.bridesofmanuka.com.au
Fax: 02 6239 4930
Mobile: 0406 008 219
Contact : Jamie
Location Address: |
Postal Address: |  |
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STRATEGIC REQUIREMENT 3: CONSISTENCY WITH THE PREVIOUS CAMPAIGN On the surface we had equity in Warren, the size of his equity would become even more apparent in time2. There was a solid argument for keeping the character. The obvious counter argument was that as a youth brand with a reputation for innovation Virgin should be unpredictable and constantly changing. We did however need to ensure that this campaign was regarded as a coherent development from the Warren campaign. THE COMMUNICATION OBJECTIVES Through analysis of what the brand needed the initial dream brief had evolved into somewhat of a nightmare. A case of doing the right thing not the easy thing had made our task more difficult. It had taken on greater significance and now had a requirement list that would make all planners nervous: a. Raise awareness of VMA's picture messaging service. b. Successfully communicate the market leading 25c rate. c. Highlight a benefit of picture messaging that is motivating to our youth audience and distinctive from the competition. d. Create a consistent brand platform for the mid term. e. Find bridal wear canberra glue that hitches this campaign to the hugely successful Warren campaign.
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Business Type:
Sole Trader
Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.