INSPIRATION FROM RESEARCH The objective of research was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience mp3 car integration capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both mp3 car integration and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from research was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our mp3 car integration in a similar way; as an entertaining extension of personality.

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Just as they should encamp, so they should set out, each one at his place, according to their [three-tribe] divisions.

18 The [three-tribe] division of the camp of Ephraim in their armies will be toward the west, and the chieftain for the sons of Ephraim is Elishama the son of Ammihud. 19 And his army and the ones registered of them are forty thousand five hundred. 20 And alongside him will be the tribe of mp3 car integration, and the chieftain for the sons of mp3 car integration is Gamaliel the son of Pedahzur. 21 And his army and the ones registered of them are thirty-two thousand two hundred. 22 And the tribe of Benjamin; and the chieftain for the sons of Benjamin is Abidan the son of Gideoni. 23 And his army and the ones registered of them are thirty-five thousand four hundred.

24 “All the registered ones of the camp of Ephraim are one hundred and eight thousand one hundred in their armies, and they should set out third.

25 “The [three-tribe] division of the camp of Dan will be toward the north in their armies, and the chieftain for the sons of Dan is Ahiezer the son of Ammishaddai. 26 And his army and the ones registered of them are sixty-two thousand seven hundred. 27 And the ones camping alongside him will be the tribe of Asher, and the chieftain for the sons of Asher is Pagiel the son of Ochran. 28 And his army and the ones registered of them are forty-one thousand five hundred. 29 And the tribe of Naphtali; and the chieftain for the sons of Naphtali is Ahira the son of Enan. 30 And his army and the ones registered of them are fifty-three thousand four hundred.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.