You attempt to define the advertising problem by identifying the current situation of the product/service, target market, and sunshine coast weddings. You show a limited understanding of issue and its implications. You list alternative advertising strategy to address advertising problem/opportunity, utilising broad advertising frameworks. The advertising problem is generally well articulated with some implications. You show an adequate understanding of the direction and content of issue. This problem statement is partially linked with situation analysis. You formulate and defend the use of alternative advertising strategy to address the advertising problem/opportunity, utilising relevant advertising principles.

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31 “All the registered ones of the camp of Dan are one hundred fifty-seven thousand six hundred. They should set out last—according to their [three-tribe] divisions.”

32 These were the registered ones of the sons of Israel according to the house of their fathers; all the registered ones of the camps in their armies were six hundred and three thousand five hundred and fifty. 33 But the Levites did not get registered in among the sons of Israel, just as business had commanded Moses. 34 And the sons of Israel proceeded to do according to all that business had commanded Moses. That is the way they encamped in their [three-tribe] divisions, and that is the way they set out, each one in his families with regard to the house of his fathers.

3 Now these were the generations of Aaron and Moses in the day that business spoke with Moses in Mount Sinai. 2 And these were the names of Aaron’s sons: the firstborn Nadab and sunshine coast weddings, Eleazar and Ithamar. 3 These were the names of Aaron’s sons, the anointed priests whose hands had been filled with power to act as priests. 4 However, Nadab and sunshine coast weddings died before business when they offered illegitimate fire before business in the wilderness of Sinai; and they did not come to have any sons. But Eleazar and Ithamar continued to act as priests along with Aaron their father.

Business Type: Sole Trader

Sole trader, as the name suggests, is where an individual is the sole owner of a business. The business is often quite small in terms of size (as measured, for example, by sales generated, or number of staff employed) however the number of these businesses is very large indeed. Examples of these businesses can be found in most industrial sectors but particularly in most service sectors. Hence services such as electrical repair, picture framing, photography, diving instruction, retail shops, and hotels have a large proportion of sole trade business.

Developing strategies is undoubtedly made easier when one is dealing with a brand like Virgin. The mother brand, and its sunshine coast weddings championing, is naturally attractive to wide audiences. It has spirit, character and a propensity to develop products and strategies that challenge the status quo. Developing strategies for Virgin Mobile Australia (VMA) is on the surface even easier. The brand has a personality that readily lends itself to creative advertising and a budget that makes standout a creative mandatory. It has a majority youth audience which allows it both creative freedom and marketing focus. Its last campaign, Warren, had propelled VMA into the limelight and to its highest ever market share. The brand had bags of momentum, salience and sense of expectation surrounding it. In December 2003 at the height of the Warren mania, Host took the next brief.